What is a Factsheet?

A factsheet is a one-page high-level piece of collateral that defines a specific offering. It lays out very succinctly the value proposition based on client pain points and gives a solution brief as to what benefits result from an engagement. This is NOT a white paper or meant to give deeply technical information, but rather an easily shareable “start” to engage a prospect around a particular offering.

  • What do you suggest for the title of the factsheet?
  • List service offerings in bulleted form
    12 bullets max
    3-5 words each
    i.e. IAM Strategic Workshop
  • First: a punchy sentence that defines the service (approximately 5 to 15 words)
    Next: a paragraph that details the service (50 to 100 words)
  • Paragraph form preferred, but bullets are acceptable! One or two paragraphs that detail the prospect pain point/problem statement and how this solution set addresses it.
  • “You need [service] when:”
    Bulleted list or paragraph addressing client pain points
  • “Service/Product is: [definition/explanation]"
    Bulleted list or paragraph explaining benefits and Fishtech Group differentiators
  • Include comments/questions for marketing or additional information you'd like us to include! As always, please reach out to marketing@fishtech.group with questions.
  • Please attach any relevant files if necessary.
    Drop files here or
    Accepted file types: doc, docx, pdf, pages, ppt, pptx, jpg, png, Max. file size: 50 MB.