OUR LOGO

Our main logo – use whenever possible

Our Primary Logo (for Digital Use)

Our Icon (Digital Use)

Digital use on lighter backgrounds

Printing use on lighter backgrounds

Printing use on darker backgrounds

Printing use on darker backgrounds

Our Alternate Logo (Printing Use)

Our Alternate Icon (Printing Use)

Printing use on lighter backgrounds

Printing use on lighter backgrounds

Printing use on darker backgrounds

Printing use on darker backgrounds

Our One-Color Logo (Black)

Our One-Color Logo (White)

All-black, for 1-color on lighter backgrounds

All-black Icon, for 1-color on lighter backgrounds

All-white Icon, for 1-color on dark backgrounds

All-white, for 1-color on dark backgrounds

Our Colors

Fishtech Orange

HEX CODE: #F06400

RGB: 240, 100, 0

CMYK: 0, 61, 100, 0

PANTONE: 3564 C

Fishtech Yellow

HEX CODE: #FDD757

RGB: 253, 215, 87

CMYK: 0, 8, 70, 0

PANTONE: 121 C

Light Grey

HEX CODE: #5f5f5f

RGB: 95, 95, 95

CMYK: 0, 0, 0, 63

PANTONE: 424

Dark Grey

HEX CODE: #3c3c3c

RGB: 60, 60, 60

CMYK: 0, 0, 0, 77

PANTONE: 425

Fishtech Blue

HEX CODE: #176aac

RGB: 23, 106, 172

CMYK: 87, 39, 0, 33

PANTONE: 301

Our Font

ROBOTO

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Roboto is Fishtech’s primary font. There are fifteen different font styles for Roboto and while all styles are acceptable, we prefer the use of the Regular, Thin, Semi-bold and Bold styles.

In Writing

Fishtech always appears as stated. The first instance of the company name on each page or item should carry the registered trademark symbol: Fishtech®. Write Fishtech in plain text rather than embedding the logo into text.